At a press conference in Moscow's Swissotel Krasnye Holmy hotel on February 8, 2012, Alpari announced the launch of a new project -- ascending the highest mountains on each continent, the so-called Seven Summits. On February 10, an Alpari climbing team will be flying off to Argentina to take on the first summit, South America's highest peak, Aconcagua. In addition to expanding the company's presence around the globe, the team is hoping to use this project as a springboard to promote the benefits of an active lifestyle and raise interest in mountain climbing.
The plan is quite ambitious: climb Aconkaguga, Kilimanjaro, Everest, McKinley, Elbrus, Kosciuszko and Vinson, all during the year 2012. No Russian in history has ever conquered all seven peaks within the course of one year. Additionally, the team plans to use less standard routes in ascending the peaks.
Alpari already has several climbs under their belts: in 2010 an Alpari team raised the company flag atop both Mont Blanc and Mount Kilimanjaro.
"It's a good tradition. We all climb together, overcoming obstacles, cold weather, difficult conditions. But we make it," commented Alpari Chairman Andrey Dashin.
Alpari will be partnering with a number of prominant organizations for the "On Top of the World" project including: Russian Mountaineering Federation, National Geographic (Russia), Russkiy Reporter, Profile Magazine, Kommersant FM.